I have a (pathetic excuse for a) balcony on the inner-courtyard side of my flat, and I keep wanting to take some decent pictures there. The narrow width of it makes this pretty hard, but Sophie managed aw’right didn’t she!!! Just chillin’ here…
Shirt – Vintage; Jumper – H&M; Trousers – Topshop; Coat – Whistles; Shoes – Jeffrey Campbell
It has just come to my attention that on Friday the first ever (as far as anyone is aware) high fashion editorial was shot using, wait for it…Instagram! This is the second interesting piece of news concerning the smart phone app in recent weeks, the first being that Facebook bought it for $1 billion when it’s never made any money itself. However, I don’t really feel as surprised as I think I should. The developments in technology, in particular smart phones and their thousands of apps, mean that this kind of thing wasn’t far off really.
So, to the editorial. It was shot for SHOWstudio and features all of the regular components that you would expect from a high fashion photoshoot – a starlet model (Cara Delevigne), a famous photographer (Nick Knight), and lots of fabulous designer jewellery and clothes (from the likes of Mary Katrantzou, Giles, Rochas, and Cartier). What I really love is that they’ve used a reputable photographer – why bother? Anyone can use their iPhone for Instagram, they could have done without the photographer and just used the creative director of the shoot to figure out some nice compositions/poses for the images. Or maybe Nick Knight can press that touch screen ‘shutter’ like no other.
I actually really like the images, even if the clear stars of the whole thing are the baby animals. At least it proves that the fashion world is keeping on top of things and moving with the times. If you want to see the rest of the photos, click here!
Those of you that are active on Tumblr will probably have seen some of Mariell Amelie’s haunting, beautiful images floating around. You will also most likely have ‘reblogged’ this, without really thinking about who the photographer was, but knowing that it is an image that has touched you in some way, caught your innermost attention.
Amelie grew up on a small island in the north of Norway with her parents and a cat called Luna. Being from Norway myself, I understand how barren and lonely the north is, lacking people and anything to do. This encouraged her to find something that she could do by herself, a way to ‘kill time’ as she puts it. Although Amelie has developed into quite a skilled fashion photographer, it is her self portraits that I want to talk about. Her self portraits are an ongoing project, something that she maintains she is sure she will do forever, as without them she feels ‘completely lost’.
To view more of Mariell Amelie’s work see her website
Her self portraits will be shown at a new solo show called ‘Forget Me Not – Forglem Meg Ei’ at the Notting Hill Arts Club in London from 25th April to 11th June 2012.